Something to Crow About

Made in New Zealand.
since 2014
naturally nz delicious

 Something to Crow About are a New Zealand company on a mission to provide kiwis with naturally delicious food that delights taste buds and nourishes the soul.

New Keto Breakfast
Available from selected Countdown, New World & Pak N Save Supermarkets or online.

Breakfast Range

Choose from our gourmet, gluten free and grain free breakfast blends.
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get inspired
Recipe ideas

Pop over here to watch our recipe list grow. Have your own recipe to share? Tag us in it at @crowabout and find you ingredients by clicking the button below.

meet the makers
About Us

Something to Crow About combines our passion for a healthy lifestyle, nourishing, tasty food and sustainability.



We got our delivery last week thank you – we all love the maple, plum and hemp cereal, one bag already gone! The kids love it too and are taking it as a healthy snack in their lunchboxes so we’ll definitely be re-ordering! 


 Your muesli is awesome. It sets me up for the day as well as the odd munch from the packet and on top of yogurt for a treat.


I love your product and it’s great being able to buy however much you need on line. It is by far the best gluten free breakfast muesli I have tried. I have been coeliac around 5 years and it was really difficult to start with, but with products like yours, it makes life so much more enjoyable!

Trish H

Yes, I think your cereal is great.  It’s a fantastic blend that feels healthy, tasty and substantial. 


I love the taste of the low carb, no additives breakfast mix - Almond Maple and Cacao. 

So happy to have found this excellent product. Keep up the good work we are hooked!!!